1. Introduction

Drift (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:

• Visit our website at get-drift.app (the “Website”)

• Use our Drift mobile application (the “App”)

Please read this policy carefully. By using our Website or App, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Website Information

Information You Provide:

• Email subscription: When you sign up for our mailing list, we collect your email address, name (if provided), and the source of your signup (e.g., which page or form you used). This information is collected and stored via Loops.so, our email service provider.

• Purchase information: When you make a purchase, Shopify (our e-commerce platform) collects your name, billing address, shipping address, email address, phone number, and payment information. We do not directly store or process payment card details—this is handled securely by Shopify’s payment processors.

Automatically Collected Information:

• Usage data: We may collect information about how you access and use our Website, including your IP address, browser type, device type, pages visited, time spent on pages, and referring website.

• Cookies: We use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie preferences through your browser settings.

2.2 App Information

Information You Provide:

• NFC tag configuration: When you register a Drift block, we store the NFC tag ID locally on your device to identify which preset to trigger.

• Focus presets: Custom preset names, emojis, and app selections you configure are stored locally on your device.

• Drift labels: Custom names you assign to your Drift blocks are stored locally.

Automatically Collected Information:

• Focus session data: We collect and store focus session data locally on your device, including:

  • Session start and end times

  • Session duration

  • Preset used

  • Apps blocked during sessions

  
  

• Analytics data: Daily statistics, streak information, and session counts are calculated and stored locally on your device.

Information We Do NOT Collect:

• We do not collect, transmit, or store any personally identifiable information from the App on our servers.

• We do not track your location.

• We do not access your contacts, photos, or other personal files.

• We do not monitor or collect data about which specific apps you use outside of focus sessions.

2.3 Screen Time API

The App uses Apple’s Screen Time API to block apps during focus sessions. This API:

• Requires your explicit authorization

• Does not transmit app usage data to us

• Operates entirely within Apple’s privacy framework

• Can be revoked at any time through iOS Settings

3. How We Use Your Information

3.1 Website

We use the information collected through our Website to:

• Process orders: Fulfill purchases, manage payments, arrange shipping, and provide customer support (via Shopify)

• Send marketing communications: Send you emails about new products, promotions, or updates if you’ve subscribed to our mailing list (via Loops.so)

• Improve our Website: Analyze usage patterns to enhance user experience and functionality

• Comply with legal obligations: Respond to legal requests and prevent fraud

3.2 App

We use the information collected through our App to:

• Provide core functionality: Enable NFC-triggered app blocking and focus sessions

• Display analytics: Show you your focus statistics, streaks, and progress

• Improve the App: Identify and fix bugs, understand feature usage (all data stays local on your device)

  
  

All App data is stored locally on your device using iOS’s UserDefaults and App Groups. We do not transmit this data to our servers.

4. Data Sharing and Third-Party Services

4.1 Third-Party Service Providers

We share information with the following third-party service providers who help us operate our business:

Shopify (E-commerce Platform):

• Purpose: Order processing, payment handling, shipping, and customer account management

• Data shared: Name, email, shipping/billing address, phone number, order details, payment information

Loops.so (Email Marketing):

• Purpose: Managing our mailing list and sending marketing emails

• Data shared: Email address, name (if provided), signup source

  
  

These service providers are contractually obligated to protect your data and use it only for the purposes we specify.

4.2 No Sale of Personal Data

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4.3 Legal Compliance

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5. Data Storage and Security

5.1 Website Data

• Purchase and account data is stored securely by Shopify on servers located in Canada and the United States.

• Email list data is stored by Loops.so in accordance with their privacy practices.

• We use industry-standard security measures to protect your data, including encryption in transit (HTTPS) and secure authentication.

5.2 App Data

• All App data is stored locally on your device using iOS’s secure storage mechanisms (UserDefaults, App Groups).

• Data is protected by your device’s passcode and biometric authentication (if enabled).

• We do not transmit or store App data on external servers.

• If you delete the App, all locally stored data is permanently removed from your device.

5.3 Data Retention

• Website: Purchase records are retained in accordance with legal and tax requirements (typically 7 years). Marketing data is retained until you unsubscribe.

• App: Data is retained locally on your device until you delete the App or manually reset your data within the App.

6. Your Rights and Choices

Depending on your location, you may have the following rights:

6.1 General Rights

• Access: Request a copy of the personal data we hold about you

• Correction: Request correction of inaccurate or incomplete data

• Deletion: Request deletion of your personal data (subject to legal retention requirements)

• Objection: Object to our processing of your personal data

• Data portability: Request transfer of your data to another service

6.2 Website-Specific

• Unsubscribe from emails: Click the “unsubscribe” link in any marketing email or contact us at support@get-drift.app

• Delete account: Contact us at support@get-drift.app to request account deletion

• Cookie preferences: Adjust your browser settings to manage cookies

6.3 App-Specific

• Reset data: Use the “Hard Reset” function in the App’s Debug section (DEBUG builds only) or delete and reinstall the App

• Revoke Screen Time permission: Go to iOS Settings > Screen Time > [Your Name] and remove authorization for Drift

• Delete all data: Uninstall the App from your device

  
  

To exercise any of these rights, contact us at info@get-drift.app.

7. International Data Transfers

Our service providers (Shopify, Loops.so) may process data outside your country of residence. By using our services, you consent to the transfer of your data to countries that may have different data protection laws than your jurisdiction.

We ensure that appropriate safeguards are in place for international transfers, including:

• Standard Contractual Clauses

• Privacy Shield frameworks (where applicable)

• Service provider compliance with GDPR and similar regulations

8. Children’s Privacy

Our Website and App are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at support@get-drift.app, and we will delete such information.

Note on Parental Controls: While the App includes parental control features, parents are responsible for supervising their children’s use of the App.

9. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know: What personal information we collect, use, and share

• Right to delete: Request deletion of your personal information

• Right to opt-out: Opt out of the “sale” of your personal information (we do not sell personal information)

• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, email us at support@get-drift.app.

10. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or UK, you have rights under the General Data Protection Regulation (GDPR):

• Legal basis for processing: We process your data based on:

  
  

  • Contract performance (fulfilling orders)

  • Consent (marketing emails, cookies)

  • Legitimate interests (improving our services, fraud prevention)

  
  

• Right to withdraw consent: You can withdraw consent for marketing emails or cookies at any time

• Right to lodge a complaint: You can file a complaint with your local data protection authority

11. Do Not Track Signals

Our Website does not currently respond to “Do Not Track” signals from browsers. You can control cookies through your browser settings.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will:

• Update the “Last Updated” date at the top of this policy

• Notify you of material changes via email (if you’re subscribed) or prominent notice on our Website

• For App users, significant changes will be communicated via an in-app notice or App Store update notes

Your continued use of our Website or App after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: support@get-drift.app

Website: get-drift.app/contact

We will respond to your inquiry within 10 business days.

14. Summary

What we collect:

• Website: Email, name, purchase details (via Shopify), browsing data

• App: Focus session data, NFC tag IDs, preferences (all stored locally on your device)

How we use it:

• Website: Process orders, send marketing emails (with consent), improve services

• App: Provide focus functionality, display analytics (all local)

Who we share with:

• Shopify (orders), Loops.so (emails)

• We do not sell your data

Your control:

• Unsubscribe from emails anytime

• Delete App data by uninstalling

• Request data deletion via support@get-drift.app

Thank you for trusting Drift with your privacy.